Oxford Identity brand colour mappings

These screenshots show the initial design for how the department brand colour is applied across sites that fall under the Oxford Identity category, including the site title, primary buttons, selected user interface (UI) elements, and footer areas.

  1. Site title (Department header): the brand colour appears in the site title area of the header.
     
  2. Site ribbon (Microsite header): the brand colour appears in the top ribbon/header area department affiliated microsites.
     
  3. Primary buttons: the brand colour is used on call-to-action buttons.
     
  4. Selected UI elements: the brand colour appears in smaller interface elements such as tags, labels, and the blockquote accent line.
     
  5. Footer areas: the brand colour is also used in the footer button and the footer strip.

 

Mockup showing colour mappings